Datavideo, a leading provider of professional live video production, streaming and conferencing solutions, is proud to join the Shure Camera Partner Program, marking a significant milestone in audiovisual collaboration technology. This partnership brings together Shure’s world-class audio technologies with Datavideo’s innovative camera and voice tracking systems to deliver seamless, high-performance audio-video automation for collaborative and creative spaces including classrooms, conferencing, city council chambers, training facilities and podcasting studios.

Under this partnership, Shure and Datavideo will closely integrate Shure’s market-leading microphones with next generation array architecture and IntelliMix® digital signal processing with Datavideo’s comprehensive range of production-grade, AI-enabled cameras and professional video switchers to create a professional engaging broadcast experience. Together, they create a highly engaging broadcast experience that enables synchronized voice triggered camera tracking, simplified installation, and intelligent production workflows — all with industry leading reliability and performance.

“The Shure Camera Partner Program is designed to ensure that audio and video work together as a validated, reliable solution for modern collaboration spaces,” said Julie Crawford, Associate Director, Strategic Alliances at Shure. “Our collaboration with Datavideo reflects that commitment bringing together Shure’s Microflex® ecosystem with intelligent camera systems to deliver tested, voice-driven video experiences that are easy to deploy, scale, and trust across hybrid meeting environments.”

Shure and Datavideo will work together to ensure interoperability between Shure Microflex® Advance™ microphones including the MXA920 Ceiling Array Microphone and the MXA901 Conferencing Ceiling Array Microphone, and Datavideo’s PTZ, auto-tracking, voice tracking, and multi-camera production systems. This combined solution empowers integrators to create automated voice-tracking setups — enabling cameras to follow active speakers or switch between preset shots based on audio cues — eliminating the need for manual camera operation and streamlining AV workflows for hybrid meeting rooms, lecture halls, training & all-hands spaces, city council chambers, podcast studios, and more.

“We are excited to formalize our partnership with Shure and bring a truly integrated audio-video solution to the market,” said Rob Read, Director of Business Development at Datavideo. “Our customers demand professional-grade performance, intuitive setup, and dependable results. Aligning Datavideo’s industry-trusted cameras with Shure’s renowned audio systems gives users a seamless experience that elevates hybrid communications, live production, and automated workflows across every room type and event.”

Key Benefits of the Shure–Datavideo Partnership Include:

• Integrated Voice-Triggered Camera Tracking: Seamless API integration between Datavideo VoiceTRX 100 and Shure microphones transmit XYZ positional coordinates and trigger data of active speakers, moving cameras and seamlessly switching to follow the active speaker for engaging online meetings and productions.
• Enhanced AV Performance: High-quality audio capture combined with professional camera imaging deliver more intelligent, engaging, and reliable communication experiences.
• Flexible Deployment: Direct integration of Shure microphones in the Datavideo VoiceTRX100 provides fast and easy room deployments. This partnership underscores both companies’ commitment to expanding the boundaries of what modern audiovisual systems can deliver, making it easier for organizations of all sizes to produce professional, compelling content that connects with audiences near and far.

To learn more about Shure’s audio solutions, visit www.shure.com .

To explore Datavideo’s camera and production systems, visit www.datavideo.com .

About Datavideo

Datavideo Corporation is a leading manufacturer of live video production, presentation, and conferencing solutions. The company has served corporate, government, live event, broadcast, education, sports, and house of worship markets for more than 40 years. From camera to cloud delivery, Datavideo provides innovative, AI automated, broadcast quality solutions that engage collaborative spaces and connect organizations with their audiences.

About Shure

Shure (www.shure.com) has been helping people sound extraordinary for more than 100 years. Founded in 1925, we are a leading global manufacturer of audio and collaboration technology, known for our commitment to quality, performance, and durability. We make microphones, wireless microphones, conference room solutions, earphones and headphones, in-ear monitors, and more.

From the biggest broadcast events and live performances to critical business meetings and university lectures, to your home office or studio, you can always rely on Shure.

Shure is headquartered just outside of Chicago in Niles, Illinois, in the United States. We have more than 30 locations around the world, and our products are sold in over 120 countries.